KAIRA.ADDONby Prutha Shah
KAIRA.ADDON home

Redesign. Reuse. Reimagine.

Your old denim,
reborn as a bag
you'll carry for years.

KAIRA.ADDON by Prutha Shah handcrafts upcycled denim, cotton and jute bags in Ahmedabad. Send us two pairs of jeans and we'll transform them into a bag that still carries your memories.

Book Your Denim Pickup Explore the Collection
A neat stack of six pairs of folded jeans in graded blue shades, waiting to be upcycled into handcrafted KAIRA.ADDON bags

Recrafted in Ahmedabad

150+

bags in our first year

Why carry KAIRA.ADDON

Circular by design

Old jeans become new bags instead of landfill.

Handcrafted

Stitched by skilled local artisans, one bag at a time.

One of a kind

No two bags are ever exactly alike.

Water saved

One pair of jeans takes thousands of litres to make.

The process

From forgotten jeans to everyday favourite

Transform your old denim into a unique handcrafted bag in five simple steps — from a free doorstep pickup in Ahmedabad to the finished bag back in your hands.

  1. 01

    Book Your Pickup

    Fill in the pickup form on this website, or reach us on Instagram or WhatsApp, and schedule a collection for your old denim.

  2. 02

    Denim Collection

    Our team collects your denim from your doorstep within Ahmedabad. Minimum 2 pairs of jeans are required for 1 handcrafted bag. Outside Ahmedabad? Courier your denim to us.

  3. 03

    Design & Craft

    We inspect, clean and cut your denim, then hand-stitch it into your chosen bag design. Every bag is handcrafted, so no two pieces are exactly alike.

  4. 04

    Quality Check

    Each bag goes through a detailed inspection for craftsmanship, durability, stitching strength and finishing before it leaves our studio.

  5. 05

    Delivered to Your Doorstep

    Your personalised upcycled denim bag arrives back to you — carrying your memories and a positive impact on the environment.

Old jeans laid beside the finished upcycled denim bag they became
Before & after: two pairs of worn jeans become one handcrafted bag.
Artisan stitching upcycled denim into a bag at the KAIRA.ADDON studio in Ahmedabad
Every seam is stitched by hand by our artisan partners in Ahmedabad.
  • • Minimum 2 pairs of jeans make 1 handcrafted bag
  • • Free doorstep pickup within Ahmedabad
  • • Outside Ahmedabad? Courier your denim to us
Book your denim pickup
Portrait of Prutha Shah, founder of KAIRA.ADDON

Our story

A brand born from one pair of jeans

In 2019, Prutha Shah stitched a bag for herself out of an old pair of jeans. Friends wanted one too, and a chance meeting with a skilled tailor near her home turned that idea into a small studio in Ahmedabad.

Over 150 bags were handcrafted in the first year, with the Frill Shape Denim Bag becoming a favourite. Everything we make still starts with the same belief — reuse, redesign, and give good material a second life.

Read our full story
"Every KAIRA bag tells a story of transformation — from something once forgotten to something loved again."

Prutha Shah, Founder

Start with your denim